Life has been extremely hectic during the past few months, ending with my husbands passing on June 10th at the age of 27. He had been battling with cancer for two years after being diagnosed with testicular cancer.
Finding your own artistic style as a photographer.
When I first started as a full time photographer, One of the most valuable advice I received was to find my own photographic Style. At the time, my style was very standard and classic, thus likable by everyone. Although beautiful, I played it safe by not over editing, and sticking to the basics in terms of posing. After some time, I found that the clients who booked us, drew our card from a pool of photographers with a similar “standard” style and price points. The booking seemed more based on pricing rather then on the style we had to offer.
How could I differentiate myself from the rest? I started focusing my time on developing my own unique style. I spent countless hours learning photoshop techniques, editing skills, and followed photographers who inspired me to search deeper for that inner vision I had held back for so long due to fears.
Implementing our own unique style narrowed down the client pool at first by removing those who liked a more plain look. However, those clients who wanted what we offered poured in their inquiries and made our business bloom within months.
The results being that we booked more weddings in one year then we did in 2 years combined. Our inquiries transformed from “What is your price?” to “I love your style, how can I book you?” and we quickly received a clear target audience within just a few months.
Our photographic vision is what will separate us from the rest as an artist and photographer. Keeping things safe might make us feel secure and protected, but jumping the fence and learning to sail our own boat of creativity will allow us to reach new places and heights we have never explored before.
What inspires you as an artist?
Find the things that inspire you the most and create a focused implementation of your inspirations into your photographic style.
Some examples can be: Odd angles, rule of thirds, fashion/ editorial, clouds, sunsets, architecture, family, vivid colors, romantic poses, silliness, nature, urban, details etc.
My top 3 inspirations are:
1. Sky/ Sunsets.
I’m in love with the sky. I don’t know what it is, but whenever I feel down, I instantly look up at the clouds and re-connect with my life purpose. I’m often known to bring my camera in case a magical sunset appears. I will then use some of these shots in future post processing.
Have you ever had a day when you wake up feel like something is just off? You don’t feel as perky as you usually do and feel like you need some re-programing of the heart, mind and body.